“I think that we have some very consistent fans attend our events which is fantastic,” said Stephanie Withey, director of marketing and promotion. “We are always striving to turn people into fans of all of our sports, not just one.” The athletic department is confident that fan base is growing both collectively and with individual sports.
The department is utilizing as many resources as possible to grow attendance at all events and continues to work with student organizations. An athletic app has been put into use, which awards students for attending events. The app is available for Android and iPhone users, and allows students to earn points and win prizes. It also includes a schedule of all sporting events and allows students to receive game updates straight through the app.
Often times, the time of day or the day of the week effects attendance turnout at events. Students who have night classes will typically miss sporting events due to scheduling conflicts; and with the school being so close to Uptown Charlotte, city wide events will sometimes overshadow campus events. For instance, if the city is hosting a concert, professional game, dinner discounts, or other events campus events will see less attendance.
Queens typically sees its highest attendance rating during basketball games. “There tends to be less sports conflicts during that time,” said Withey. “Most of our outdoor sports are no longer in season which means practices and games do not overlap.” Along with basketball, soccer and lacrosse also have great attendance turnouts during their seasons.
Around campus, there is a lot of work being done to help inform and persuade students to attend events. The athletic department is coordinating with the cheerleading team to promote what they call their Game of the Week. They are also utilizing prime areas around campus to advertise games and ensure students are aware of upcoming sporting events. “Student life works hard to partner with athletics to provide a great student experience at the games,” said Cherie Swarthout, director of athletics.
“Our goal is to make Queens the hardest place to play in the region, a true home court advantage that is unmatched,” Swarthout said.